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Collage of women entrepreneurs headshots - some of the women that Caitlin Pieters has worked with

Strategic Wix Websites for Women-Led Small Businesses

Get a website that’s aligned, beautiful, and built to grow your business - without the tech overwhelm

Why This Approach Works for Women-Led Brands

A thoughtful, strategic approach for women-led businesses on Wix - rooted in clarity, collaboration, and intentional growth.

Clear & Strategic

No overwhelm, no fluff - just a smart, structured website that works for you.

Rooted in What Matters

Every decision is made with women in business in mind - so your site reflects your values and vision.

Built With You, Not Just For You

We’ll collaborate to shape something meaningful - not just beautiful, but effective too.

Your Stay In Control

With tutorials and ongoing support, you’ll feel confident managing your site - even after we launch.

Website Support to Meet You Where You Are

Whether you’re just starting out, ready for a refresh, or need a totally bespoke site - there’s an option designed to match your stage of business.

Flexible website support from £290 - tailored to meet you where you are.

Woman in a white outfit working on a laptop at home, seated beside a tall indoor plant and large window, creating a calm and focused workspace.

Website Starter Kit

from £990

A strategic done-with-you package for beginners starting from scratch. Includes a professionally designed template, brand-aligned copy prompts, and expert guidance to help you launch with confidence.

Perfect for:


→ New business owners who need a stylish, strategic site but aren’t ready for a full custom build.

Close-up of hands typing on a laptop in a stylish home office, surrounded by greenery and framed artwork.

Website Glow Up

from £990

A professional refresh for your existing Wix website. We’ll improve the design, clarify your message, and restructure your content so it works harder for your business.

Perfect for:


→ Entrepreneurs with an existing Wix site that’s outdated or no longer reflects their business.

Bright workspace with an iMac on a white desk, pink and gold accents, and lush plants creating an inviting and feminine aesthetic.

Bespoke Website Design

From £2000

A fully custom website and brand experience built from the ground up. We’ll work closely to craft a standout site that captures your vision and converts visitors into clients.

Perfect for:


→ Women-led brands ready for a high-impact website that reflects their expertise, values, and big ambitions.

You’re welcome to spread the cost with a payment plan.

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Website Update Sessions

£290 or £490

Expert help to fix, update, or polish your Wix site. Choose the session that suits your needs - no stress, no overwhelm.

Perfect for:


→ Business owners who need quick, effective updates without a full redesign.

START HERE
Portrait of Caitlin Pieters standing in front of colourful yellow beach huts

Hello!

I'm Caitlin - Website Designer, Brand Strategist & Fellow Woman Entrepreneur.

I know how overwhelming it can feel to get your website right – to show up online with clarity and confidence, especially when you're juggling all the other parts of your business (and life!).

 

That's why I created Brand On Purpose – to offer expert Wix support designed for real women, running real businesses, with big ideas and limited time.

Here’s what it’s like to work together

"Working with Caitlin was a breeze. It was also empowering and educational. I had a major fear of tech, having never done anything like this before. She held my hand and took charge when needed and was available for any of my questions.

I feel super proud and confident when sharing my site, and receive great feedback as well as attracting new leads. As a Coach I'm a firm believer in finding the right support.  Building a website requires knowledge, courage, skill and hard work - the investment in her services pays back in so many ways."

CLARE MARRIOT

Mindset & Leadership Coach

Keep Learning. Keep Growing

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