Caitlin Pieters Wix Website Designer London

Hey! I'm Caitlin

I believe all women should have financial independence so that they can have more choice and agency in their lives...

Because when we have freedom of choice, we can make better decisions: better decisions for ourselves, our communities and for the world. 

We can rise up, take a stand and be the change we want to see in the world.

Being socialised inside a patriarchal society, we've internalised limiting beliefs about our place in the world:


I'm not good enough...

I'm worried what people will think...

I feel like an imposter...


If you feel this way, it's not your fault. We've been conditioned like this because it keeps the small group of men at the top in power. And they will continue to benefit as long as things don't change.


But “we are the culture-makers” as Kelly Diels says. And I'm on a mission to help you earn more money in your business through improving your website and brand so that you can stand out…


I believe in using simple tech so that you can save time, feel confident and be in control as your business grows.

About me

I'm a founder, mother & small business owner dedicated to helping women make more money in their business so that they can create financial independence in their lives.

As someone who had an alternative upbringing and who has always felt 'different', I've never been comfortable conforming to what society expects of me. I've always done things my own way.

I help my clients stand out from the crowd by focusing on what makes you unique. When you do things in a way that feels easy, aligned and in-flow, you have more energy, more wisdom and more direction. Things fall into place naturally for you. And you stop worrying about what people think because the RIGHT people are attracted to you. The people you love to serve and who value and appreciate you & your uniqueness!

Working one-to-one with small business owners, and helping you with your online presence (website, branding, marketing strategy, copywriting and how you want to show up in the world) is my jam! I love helping you to build a successful business you're proud of.

As a Wix Certified Trainer with a Degree in Multimedia Design and 18 years’ experience in the creative industry, I've helped dozens of coaches & service-based businesses with their website design & creative strategy.


Too many businesses are let down by websites that perform badly and don’t reflect their values (or just don’t look pretty!).


My ambition is to give you a website that you're proud of, and that brings in the sales you deserve – without needing any technical skills or wasting time.

Fun facts

🇬🇧 I was born in London
🇿🇦 We went on holiday to South Africa when I was a baby... and never came back!
⭐️ I went to an arty school from age 3 until 18
📺 Had a tech-free childhood (and had no TV growing up!)
💰 My first job was selling wooden toys at an organic market when I was 14
📷 At 17 I built my own dark room and taught myself how to develop and print black and white film
👩🏻‍🎓 I studied Graphic Design specialising in Multimedia Design (which back then was animation, film editing etc, not websites!)
🌍 After studying I lived, worked and travelled around Europe for 2 years
🖥 The first website I built was for my own photography business (a side-hustle to my main job)
🥰 I met my husband at a house party in 2006 (he was showing off pouring tequilas)
🌳 5 years later we got married under a 400 year old wild fig tree in a safari-style wedding
🌍 In 2016 we moved across the world with our baby to a city where we knew nobody (Manchester!)
💩 My mental health went to shit, became isolated and depressed on my own with a baby... hit rock bottom and didn't know how to fix my life

🌈 Early 2017 I signed up for the incredible Game Changers programme...
👩🏻‍💻 Which lead to some more big life changes including moving to London and starting a business
⭐ As part of my #gamechange I up-skilled and became a Wix Certified Trainer

📝 I've been featured on Talented Ladies Club, Guilty Mothers Club and been a speaker at the London Mums Network

🙌 I'm a Female Founders Ambassador for Enterprise Enfield

☕️ I run a local coffee morning for women running their own business in North London
🎥 I love a good documentary & non fiction books
🤢 Dislike chocolate!
🤣 Love a good fright prank


London Mums Network

The Ethical Move logo in black on white (with values in a circle: Honesty, Responsibility, Trust, Transparency, Integrity, Equity)

I'm committed to breaking the cycle of consumerism, and this is my pledge:

  • I put the person before the sale

  • I respect you and your privacy. I will help you make the best choice for your needs, not mine

  • I communicate inclusively, truthfully, and clearly

  • I will not confuse you or hide information from you. I will help all audiences feel welcome

  • I take responsibility for my part in changing the marketplace

  • I recognise the need to break the cycle of consumerism. I will continuously review my sales and marketing to ensure they benefit the common good

  • I count on you to hold me accountable. Please connect with me if you see me not honouring my pledge