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Hello, I'm Caitlin

I'm a passionate Website Designer and Brand Strategist, dedicated to helping women entrepreneurs rise.


I believe in fostering financial independence for women, aiming to create a more equal and just world.


Professionally, my focus is on empowering women through professional website design and brand strategy, with the goal of helping them build a successful business so that they can create the life that they want.

I'm a passionate website designer and brand strategist dedicated to empowering women entrepreneurs. My goal is to help you elevate your business and make a meaningful impact. With my expertise in creating professional Wix websites and strong brand strategies, I offer a comprehensive package that brings your unique vision to life and connects deeply with your dream clients.


I believe in the transformative power of financial independence. By achieving it, we can build successful businesses and live life on our own terms. This empowerment allows us to bring our unique feminine energy into the world, contributing to greater equity and opportunities.

In a world with systemic barriers, I equip entrepreneurial women with the tools and knowledge needed to thrive. Through professional website design and brand strategy, I guide you to stand tall, be visible, and cultivate a strong presence in a society that often requires a gentle push towards equality.

Let's collaborate to navigate and dismantle these barriers, nurturing a quiet inner conviction that resonates in every aspect of your journey. Together, we can build a world where women confidently amplify their voices, creating a ripple effect that transforms society.

Contact me today and let's create something amazing that showcases your expertise and authentically connects with your audience.

I've worked in the creative industry for more than two decades, and spent the last 7 years as a website designer and brand strategist for women-run businesses. During this time, I've had the opportunity to collaborate with a diverse range of professionals, including coaches, consultants, wellbeing experts, brand consultants, publicists, authors, psychologists, therapists, yoga and pilates teachers, non-fiction studios, and various small business owners.

In addition to empowering women entrepreneurs, I specialise in working with a wide range of businesses, including startups, small businesses, and solopreneurs. My expertise in creating professional Wix websites and strong brand strategies can be tailored to meet the unique needs of your specific business type.

My journey into self-employment

In 2016, I faced one of the most challenging years of my life. We had packed up our lives into four boxes and moved abroad to a city we'd never been to before, where we knew nobody - all with a baby in tow.

Initially, everything seemed fresh and exciting, but as time went on, I became increasingly isolated and unhappy. I felt trapped in a situation that seemed unchangeable for years to come. I realised I wasn't going to be able to find a job with the flexibility I needed to work around my child, and the life that I'd envisioned for us was far from the reality we were living.


I ended up hitting rock bottom, and through a personal development course I did we decided to take the plunge and make another life-changing move. This time we'd move to London where we had the support of friends and family.


London was a complete game changer. As soon as I arrived, I registered myself as self-employed and embarked on a journey to start my own business. I was so much happier in London, and this just HAD to work. 

My work not only provided me with connection, purpose, and a creative outlet, but it also served as a break from the monotony of every day life. 

Fast forward 7 years, a pandemic and another inter-city move (hello Nottingham!), and business is thriving. To date I've helped hundreds of self-employed women and small business owners with their website design and strategy through my 1:1 design services, strategy consultations and the free content I share.

The Ethical Move logo in black on white (with values in a circle: Honesty, Responsibility, Trust, Transparency, Integrity, Equity)

I'm committed to breaking the cycle of consumerism, and this is my pledge:

  • I put the person before the sale

  • I respect you and your privacy. I will help you make the best choice for your needs, not mine

  • I communicate inclusively, truthfully, and clearly

  • I will not confuse you or hide information from you. I will help all audiences feel welcome

  • I take responsibility for my part in changing the marketplace

  • I recognise the need to break the cycle of consumerism. I will continuously review my sales and marketing to ensure they benefit the common good

  • I count on you to hold me accountable. Please connect with me if you see me not honouring my pledge

The Ethical Move
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