Hi, I’m Caitlin.
Website designer, strategist
and your outside perspective.
I help coaches, consultants and independent businesses get clear on their message and bring it together through their brand, website and marketing.
Your own business can be the hardest one to make time for.
I know what it’s like to be so busy with client work that your own business keeps slipping down the list. To look at your website and think, “This doesn’t feel like me anymore,” even though you’re proud of the work you do.
I’ve moved countries, started from scratch and built a business around motherhood and family life. I know how much goes into creating something you love - and what it’s like to question it as you grow.
You’ve already built something valuable. We can work out what needs to change so your website represents the work you want to do, and your business fits the life you want alongside it.
Twenty-plus years. Still learning.
I’ve worked in the creative industry for more than twenty years. As a teenager, I built my own darkroom and taught myself to develop and print black-and-white photographs, before studying graphic design, specialising in Multimedia Design, and graduating in 2002. The first decade was spent in creative businesses, including my own photography business and managing Mikhael Subotzky’s studio. My role included business operations, administration, communications and PA support - experience that still shapes how I think about systems and what keeps a small business running.
I was already building websites for businesses and friends in South Africa before moving to the UK and starting my own brand and website design business in June 2017. Since then, I’ve continued learning through copywriting and marketing courses. I’m currently studying CMI Level 7 in Strategic Management and Leadership Practice with the School of Business and Technology London.
Website platforms I work with
Wix, Wix Studio & Wix Headless · Squarespace · AI-built websites
Wix is the platform I know best. I’ve been building with it for over a decade and completed Wix trainer certification earlier in my career.
Space to think. Help to make it happen.
You know your work and the people you help. I bring questions, an outside perspective and experience in turning ideas into clear words, thoughtful design and websites that work.
We look at what you want your business to become, what your clients actually need and what you have the capacity to deliver. Then we put those decisions into practice - through clearer offers, your website or regular help with the digital side of your business.
South African roots. Nottingham life.
I’m originally from Johannesburg and now live in Nottingham with my family. I work with clients online, wherever they’re based.
I also organise Coffee Club Nottingham, a relaxed gathering for self-employed women. Having people around you who understand working for yourself matters to me.
Come along to Coffee ClubLet’s take a look at your bigger picture.
A business that’s evolved. A website you’ve outgrown. A few ideas that need an outside perspective.
Book a call