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7 Ways to Build Trust on Your Small Business Website

Did you know that the first impression visitors have when they land on your website can make or break their decision to trust your brand? That's why having a trustworthy website design is so important!


We've put together a blog post that explores some key elements and strategies to help you build trust on your small business website, elevate your credibility and leave a positive and lasting impact on your visitors.


Check it out and let us know what you think!


Woman sitting on a bench outdoors with laptop on her lap


1. Professional Website Design: Make a strong first impression


The design of your website can greatly impact a visitor's decision to trust your brand. A clean, organised layout that's easy to navigate can enhance the user experience and increase the trustworthiness of your brand.


High-quality visuals that align with your brand identity can also create a strong connection with your audience. Investing in a website that looks and feels good to your visitors can help build trust and keep them engaged. Your website is like your brand's virtual home, so make it warm, inviting and visually captivating.


2. Consistent Branding: Establish a cohesive look


To build trust, keep your website design consistent and cohesive. Use the same colours, fonts and imagery throughout your website to create a professional and recognisable look.


Make sure your visual elements align with your brand's style and values. This will help your visitors understand and trust your brand, increasing their confidence in your business.


Mock-up of several websites on a selection of desktops, laptops and tablets

3. Personal Touch: Connect with your audience


Adding personal touches to your website can help build trust and create a connection with your audience. Include photos of yourself or your team members, along with a brief bio, to show the people behind the brand. This can make your brand more relatable and human, and help visitors feel like they know and trust your business.


Make sure your branding is consistent across all platforms, from your website to your social media profiles, to create a cohesive and professional look that reinforces your brand identity.


Mock-up of two websites showcasing the 'About Me' section with an image of the business owner


4. Testimonials and Reviews: Showcase positive experiences.


Including testimonials and reviews on your website can help build trust and confidence in your brand. Displaying positive feedback from satisfied customers can provide social proof and demonstrate the positive experiences others have had with your products or services.


By incorporating customer testimonials and genuine reviews, you can let your customers speak for you, which can establish credibility and reassure visitors that they are making the right choice in choosing your brand.

A mock-up of a website showing 3 testimonials


5. Social Proof Logos: Build credibility with symbols


Social proof logos, such as trust symbols, certifications, awards, and logos from reputable organisations, can make a significant impact in building trust on your Wix website. These visual cues communicate that your website meets certain standards and adheres to industry best practices, instilling confidence in potential customers. By incorporating these logos, you leverage the power of social proof to build trust and assure your visitors that your business is reliable, trustworthy, and deserving of their confidence.


A mock-up of a website showing logos of trusted brands


6. Improve User Experience: Enhance website usability


Optimising website speed is important for creating a better user experience and building trust with your visitors. Wix makes it easy with these simple tips:

  • Image Optimisation: Large image file sizes can slow down your website. The good news is that Wix automatically handles this for you! Simply use high-quality images and let Wix automatically resize them to improve loading times.

  • Organise Page Structure: Break up longer pages, prioritise content above the fold, and minimise excessive elements for smoother navigation.

  • Seamless Navigation: Use clear and descriptive labels to guide visitors, and make sure your contact information is easy to find. Highlight important pages, like About and Contact, and make them easily accessible. By doing this, you'll create a user-friendly experience that builds trust and keeps visitors engaged.

  • Optimise for Mobile: Customise your mobile site with Wix's mobile editor for a seamless experience on smartphones and tablets.


A woman is sitting outdoors in a summer dress looking at her pink tablet with an iced tea in her hand


7. Ensure Website Security: Protect data and browsing.


To ensure your website is secure and trustworthy, there are a few measures you can take.


Firstly, include important legal documents like a Cookies Policy, Terms of Use/Service, and Privacy Policy to show transparency and safeguard user information. You can add this all to one page, and hyperlink it with text in your footer that says 'Legal Policies' so it doesn't clutter up your main navigation menu.


Secondly, add a friendly pop-up to inform visitors about cookies and gain their consent.


Lastly, make sure your website has an SSL certificate, which encrypts sensitive information and keeps it safe from hackers. The good news is that Wix automatically provides an SSL certificate for all its websites, ensuring that visitors' data is protected and their browsing is secure. So Wix website owners, you get to tick that off your list as done! ✅


A laptop sitting on an outside table with iced coffee next to it


So now you know how to build trust on your small business website!

To wrap it up, having a trustworthy website is key to building long-term relationships with your audience. By following the tips in this post, you can create a credible and professional online presence that leaves a positive impression on your visitors.

Remember, your website is often the first point of contact with your audience, so make sure it's user-friendly, visually appealing, and consistent with your brand. With a trustworthy website, you can build trust, gain credibility, and ultimately grow your small business.


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