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The 4 Things Your Website Needs to Position You for the Work and Clients You Want Next.

With Caitlin Pieters

01 / Website Design & Updates

A website that helps turn the right visitors into clients.

Help the right people understand your value and take the next step towards working with you. Through clear positioning, relevant content and an easy route to enquire or book, we can build a new website or improve what’s already there.

Custom Website DesignI need a new website, or my current one needs a rethink.

For when you need a website built around your business now, and the direction you want to take it. This can be a new website or a substantial redesign of an existing one.

The thinking and the making, together

Work out what your website needs to communicate and who it’s for.
Shape the messaging, pages and structure around your offers.
Bring it together in a custom design that feels like your business.
Make the next steps clear for people who want to work with you.

A website with a clear purpose, considered design and a structure that helps people find their way.

We’ll discuss what’s already clear, where you need strategic input and what the project needs to include before agreeing the scope.

Let’s talk about your website

Website Update SessionsMy website mostly works. It needs some focused changes.

Your website doesn’t always need rebuilding. Sometimes it needs a few well-chosen changes to make it clearer, more useful or more representative of your work.

What we could work on

Updating pages, messaging or layouts.
Adding or refining an offer on your website.
Improving navigation and making the next step easier to find.
Addressing the parts that no longer reflect your business.

Practical improvements to your existing website, with the priorities and scope agreed beforehand.

If you’re unsure what needs changing, a Focused Strategy Session can help you work out the priorities first.

Ask about website updates

02 / Clarity & Strategy

Get clear on your business.

Work through a specific challenge, sharpen your positioning and messaging, or decide which offers to focus on.

Focused Strategy SessionI need help working through one specific business challenge.

A one-off, 60-minute strategy session, with preparation beforehand and a written action plan afterwards. We’ll work through one main challenge, explore your options and decide what to do next.

We might look at your business direction, offers, website or marketing. You don’t need to arrive with the problem neatly defined - we can clarify the focus beforehand.

What’s included

A short questionnaire, research and review of relevant material before we meet.
A 60-minute session together, focused on your main challenge.
A concise action plan prepared after our session, with the key decisions, priorities and next steps.
One follow-up email exchange to clarify the plan.

You leave with a clearer decision and a plan for the issue we explore.

Enquire about a strategy session

Positioning & Messaging BlueprintI need a clearer way to explain what I do and who it’s for.

For when your work has evolved, but explaining it still feels difficult. We look at who it’s for, what makes it valuable and how you want people to understand it.

What we work on

Your audience and what they need to understand.
Your positioning and the value of your approach.
The core messages you can use across your website and marketing.

You leave with a positioning and messaging guide to refer back to when you write, design or brief someone else.

Let’s talk about your messaging

Business & Offer StrategyI need to decide what to offer, what to focus on and how it fits together.

You might have several offers, ideas for something new, or a business that needs to work differently for you. We look at the whole picture and decide what deserves your attention.

What we work on

How your offers relate to each other.
The business you want to build, and the time you have available.
What to focus on, simplify or test next.

You leave with a clearer map of your offers and priorities, with practical next steps to explore.

Let’s talk about your offers

03 / Monthly Support

Support that stays alongside you.

Keep a thinking partner as your business evolves, or bring me in to help deliver the work too. Choose the kind of support you need.

1:1 Strategy SupportStrategy calls over six months. You put the plan into action.

A private space to think things through, work through decisions and revisit your priorities as you put plans into practice.

Guidance over six months

1:1 strategy calls across a six-month period.
Space to discuss your business direction, offers, website or marketing.
An outside perspective as you test ideas and work out what needs attention.

I help you think, decide and stay focused. You carry out the work between our calls.

We’ll agree the call frequency and support included before we begin.

Ask about 1:1 strategy support

Monthly Digital PartnershipA strategist in your pocket. Calls, implementation and support between meetings.

A strategist in your pocket.

Regular strategy calls, practical help getting the work done, and a message away when you need a second opinion.

Bring me your questions, ideas or decisions as they come up - you don’t have to save everything for our next meeting. We agree the priorities, then I help deliver the work across your website, marketing and business systems.

Examples of what I can help with

Planning, writing and sending newsletters.
Creating blog content around your offers and expertise.
Website maintenance, updates and sales pages.
Email campaigns and follow-up journeys.
Setting up systems and processes for enquiries, bookings and onboarding.
Reviewing results and deciding what to focus on next.

Strategy calls plus agreed implementation, with someone who understands the wider business behind the tasks.

We’ll agree the priorities, delivery capacity and what’s included before starting, including one messaging channel and response times during my working days.

Let’s talk about a digital partnership

You don’t have to do this on your own.

The Momentum Club

A free community for business owners who want guidance and connection while putting their own plans into practice.

Now taking applications.

Ask about joining

Not sure which option is right for you?

Tell me what you’re considering and where you could use some help. We’ll work out which kind of support makes sense for you.

Book a call