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The blog.

Ideas and practical advice on websites, positioning and making your business work for you.

The Power of Scannability: Enhancing User Experience on Your Website

The Power of Scannability: Enhancing User Experience on Your Website

In our fast-paced world, people don't have time to leisurely read every word on a website. Instead, they prefer to scan for the essential information they need. It's a behaviour that has gained popularity, and it's vital for you as a small business owner to understand and embrace this trend too. In this article, we'll explore why people scan websites, how it impacts user experience, and why working with a professional designer who understands scannability is a game-changer for your website....

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Repositioning Your Coaching Brand for Success in the Corporate Coaching Market: A Guide for Coaches

Repositioning Your Coaching Brand for Success in the Corporate Coaching Market: A Guide for Coaches

Are you ready to take your coaching practice to the next level and tap into the lucrative world of corporate coaching? In today's competitive landscape, a strong brand identity and effective marketing strategies are the secret ingredients to stand out from the crowd. But here's the game-changer: website design and branding. These two powerful tools can make all the difference in successfully transitioning from 1-on-1 coaching to working with organisations. Corporate coaching is all about...

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