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Website Strategy

Practical insights on creating websites that feel clearer, work harder, and grow alongside your business. Topics include user experience, messaging, conversion, structure, and strategic website decisions.

The Power of Scannability: Enhancing User Experience on Your Website

The Power of Scannability: Enhancing User Experience on Your Website

In our fast-paced world, people don't have time to leisurely read every word on a website. Instead, they prefer to scan for the essential information they need. It's a behaviour that has gained popularity, and it's vital for you as a small business owner to understand and embrace this trend too. In this article, we'll explore why people scan websites, how it impacts user experience, and why working with a professional designer who understands scannability is a game-changer for your website....

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How to Choose the Perfect Hero Image for Your Wix Website

How to Choose the Perfect Hero Image for Your Wix Website

When creating a website on Wix, one of the most important decisions you'll make is choosing the right hero image. Your hero image is the first thing visitors see when they land on your site; it has a big impact on whether they choose to stay or leave. And we've got you covered with some practical tips to help you choose the perfect hero image that reflects your brand and captivates your audience. Let's dive in! Convey the Right Emotion: First things first, think about the emotion you want to...

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