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I Thought AI Might Make Me Irrelevant – Here’s What I’ve Learned Instead

One small business owner’s perspective on staying human in a shifting digital world


Wix expert Caitlin Pieters in a denim jacket and floral top stands between painted wooden walls, one pink and one blue, in a cheerful outdoor setting.

The Questions I Couldn’t Shake


When the wave of AI tools started appearing everywhere - flooding my feed, dominating every marketing podcast, and quietly creeping into client conversations - I found myself wondering something I didn’t want to say out loud:


Is this going to replace me?


Not just as a website designer.


But as a strategist. A writer. A creative.


As a human who builds businesses with other humans.



The Spiral (Maybe You’ve Been There Too)


I started reading. Watching. Thinking.


I saw AI writing blog posts, generating designs, creating brand guidelines.


I saw smart people automating everything from captions to customer service.


And I felt it - that quiet, hollow panic.


The “why bother” feeling that makes you want to shelve your ideas and just... wait it out.


But I also felt something else:


A deep resistance to becoming faster, slicker, louder - just to compete with something that isn’t even real.



The Turning Point


So I did what I always do when something feels too big:


I sat down and got strategic.


I looked at what AI could actually do.


I listened to what my clients were worried about.


And I looked at what still matters - what always matters.


That led me to this: a short, intentional series of blog posts to help small business owners (like me, like you) figure out how to move forward without losing who we are.



What This Series Covers


Over the next five posts, I’ll be sharing what I’ve learned about:


  • Showing up in AI search (without becoming robotic)

  • What still works on your website - and what’s changed

  • How to be referenced by AI tools, not just copied

  • Why you don’t need to blog weekly to stay visible

  • And why your human voice is still your biggest asset


This isn’t a tech deep-dive.


It’s not about mastering prompts or automating your soul.


It’s about staying visible, grounded, and intentional - on your own terms.


If you’ve been worried about all this, you’re not alone.


I hope this series gives you some clarity.


More than that - I hope it reminds you of what’s worth holding onto.


Let’s begin.



AI & Human Branding Blog Series


What This Series Covers

In this series, I’ll be sharing insights across seven posts:



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