Website Glow Up
A Strategic Refresh for Businesses That Have Evolved
Your business has evolved. Your thinking has deepened. Your positioning has sharpened. Your vision has clarified.
But your website still reflects who you were, not who you are now.
A Website Glow Up is a strategic refresh designed to bring your existing site into alignment with who you've become - without the time or investment of rebuilding from scratch.
What this is
This isn't a full rebuild. It's an intentional update that makes your site feel modern, cohesive, and aligned with the calibre of your work.
What's included:
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Visual Refresh - Updated colours, fonts, imagery, and layout to feel contemporary and cohesive
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Messaging Refinement - Copy that reflects your current positioning and speaks to your ideal clients
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Strategic Improvements - Better flow, clearer CTAs, optimised user experience
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Brand Alignment - Ensuring your site matches your current values and vision
Every Glow Up is tailored to your specific needs - this isn't a one-size-fits-all package.
This is perfect if:
✅ Your site is functional but feels outdated or off-brand
✅ Your business has evolved but your website hasn't caught up
✅ You want a fresh, modern look without major structural changes
✅ You're ready for your online presence to match the quality of your work
✅ You don't need new functionality - just visual and messaging alignment
This might NOT be right if:
❌ You just need a few quick updates → Consider Website Update Sessions
❌ You need a complete rebuild or major restructuring → Explore Website Design & Strategy
❌ You're starting from scratch with no existing site
Not sure? Book a free clarity call and we'll assess together.
How it works
Book a Website Clarity Call
1
We'll look at your site together, discuss your vision, and I'll assess what's needed to bring it into alignment.
2
Receive Custom Scope & Quote
Within 2-3 days, I'll send a detailed breakdown of what I recommend - specific updates, timeline, and final pricing based on your project.
3
Approve & Begin
Once you're ready, I'll get started. I'll keep you updated throughout and check in at key stages.
4
Launch Your Glow Up
Your refreshed website goes live, and you'll feel aligned again.
Timeline: 2-3 weeks
Investment: from £2,000
What's typically included:
Every Glow Up is customised, but here's what most projects involve:
Visual Refresh
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Updated colour palette (if needed)
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Refined typography and font pairing
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Fresh imagery or photo styling
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Layout improvements for better flow
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Modern, cohesive design updates
Messaging Refinement
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Homepage copy refresh
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Services/offerings clarity
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About page alignment
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Stronger, clearer CTAs throughout
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Copy that reflects your current positioning
Strategic Improvements
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Simplified navigation
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Improved mobile responsiveness
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Better user flow and customer journey
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Optimised page structure
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Conversion improvements (CTAs, contact points)
Brand Alignment Review
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Ensuring visual consistency across all pages
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Checking that your site reflects your values
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Making sure it matches your current brand identity
What's NOT included: Major structural changes, new functionality (booking systems, memberships), complete rebuilds, or new page creation (though small additions can be discussed).
FAQs
Ready to refresh your site?
Book a free Website Clarity Call and we'll look at your site together. I'll give you honest feedback on what would make the biggest impact - no pressure, just clarity.
Prefer to send a message first? Get in touch and I'll respond within 24 hours.