When you start building your Wix website from scratch, there can be quite a steep learning curve and the process can be slow. So it's no wonder you go for the Wix ADI option... I mean all you have to do is answer a few questions and abracadabra you have a sparkly new website! 🪄
And that's all good in the beginning. You have a place to send people with all your class and booking info, testimonials, about page, blog and contact details. Fast forward a couple of years and you may start to feel like you're not using your website to it's full potential.
Perhaps it's not bringing in enough new customers, or you want to give your existing clients a better experience working with you. "Maybe it's time to switch from Wix ADI to the Wix Editor," you wonder. But the thought of familiarising yourself with a whole new platform feels daunting...
Well, if you're waiting for a sign from the universe that it's time to change over, then this may be it!✨
Stay tuned, because I'm about to shine the light on all the reasons you should consider moving over to the Wix Editor and how it can benefit you and your business, now and for the future.
It all starts with brand psychology.
Brand psychology is the study of how people perceive, think and feel about a brand, and how these perceptions influence their behaviour. It focuses on understanding the emotional and psychological connections that we have with brands and how those connections impact our decision-making process.
Which is why one of the most important questions you can ask yourself when you're building a website is how do I want my ideal client to FEEL when they land on my site?
You want them to feel like they're in the right place, that you really GET them, and that they can trust you. And you want them to feel that working with you is a no-brainer.
This is all an emotional response. And the way to create this emotional connection is through your brand identity (not only through your logo, colour palette and font choice, but also through your brand personality, values, tone of voice, image choice and messaging).
So what does this have to do with the Wix ADI versus Wix Editor debate?
To keep a long story short, you need to be able to customise your website to ensure that it's a true reflection of your brand, and Wix ADI limits the amount you can do this.
First up, what are Wix ADI and the Wix Editor?
Wix ADI is a platform that uses AI to create a website based on your answers to a few questions. Although it can create a decent-looking website, it has limitations in terms of customisation, functionality and SEO.
Which is fine for when you're first starting out. But if you're ready to take your business to the next level with a more customised and professional looking website, then upgrading to Wix Editor is the way to go.
The Wix Editor gives you complete creative control over your website's design and functionality, allowing you to create a website that truly reflects your brand, aligns with your business goals and establishes a strong connection with your audience.
Benefits of Upgrading to the Wix Editor
While Wix ADI is slightly easier to use, the Wix Editor wins hands down when it comes to design functionality and the ability to create a unique looking website that aligns with your brand. Not only can you create a better connection with your ideal client through custom design, but you can improve the user experience and flow of your website so that it looks more professional.
Better Customisation:
With the Editor's fantastic customisation features, you have much more control over what your website looks like, allowing you to create a website that truly reflects your brand. Wix ADI tends to create pretty generic looking websites.
When switching to the Editor, the layout and design of your ADI site stays exactly the same. This allows you to continue building from where you left off, using the Editor's drag-and-drop interface to customise your site.
From the lefthand panel, you'll find different menus that allow you to add new elements, manage pages, themes, media and more.
Please note that once you switch to the Editor you won't be able to go back to ADI, so only switch when you're ready!
Enhanced SEO:
One of the advantages of using Wix Editor over Wix ADI is that it offers more comprehensive SEO features. With the Editor, you have the flexibility to control and optimise individual URL pages, which is crucial for SEO. This allows you to tailor meta tags, headings and content for each page, aligning them with specific keywords and increasing your ranking on Google.
In addition, Wix Editor seamlessly integrates with Google Analytics and Search Console, providing you with deeper insights into your website's performance and search visibility. By making the most of these tools, you can fine-tune your SEO strategy and make better decisions to improve your site's ranking.
Wix App Market:
The Wix Editor offers access to a wider range of third-party apps through the Wix App Market, which can be integrated into your website to enhance its functionality.
With the Editor, you have the ability to add features and tools that are tailored to your specific needs and goals, such as booking and scheduling tools, social media integrations, marketing and analytics tools, and e-commerce extensions. These apps can help you streamline business operations, improve customer engagement, and optimise your website for search engines.
On the other hand, Wix ADI provides a limited selection of apps based on the information you provide during the setup process.
Scalability and Future Growth:
The Wix Editor provides the flexibility to add new features, products, and content to your website as your business grows. This ensures that your website can evolve along with your business, allowing you to build a strong online presence that grows and adapts.
The Editor opens up a world of possibilities, and you may get more ideas on products and services to create when you see the tools available to you. This allows you to stay ahead of your competition and create a website that aligns perfectly with your brand identity and business goals.
Making the Transition
Making the transition from Wix ADI to Wix Editor is a big step, but it's worth it. The Editor gives you the power to take your website design to the next level. It may take a little time to familiarise yourself with the Editor, but the result is a unique, fully customised website that perfectly aligns with your goals and brand identity. Whether you're a small business owner, an artist, or a content creator, switching to the Editor lays the foundation for a more impactful and engaging online presence.
Don't worry about losing your ADI site layout and design when switching to the Editor. They stay exactly the same, so you can continue building from where you left off. But keep in mind that once you switch to the Wix Editor, you won't be able to go back to Wix ADI.
Useful links:
Instructions on how to move from Wix ADI to the Wix Editor, on the Wix Help Centre:
https://support.wix.com/en/article/adi-moving-from-adi-to-the-editor
Comparison between Wix ADI and Wix Editor (if you need more convincing!) on the Website Builder Expert: www.websitebuilderexpert.com/website-builders/comparisons/wix-editor-vs-wix-adi
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