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Why You Need a Small Business Newsletter

Are you a small business owner who has built their website on Wix and is considering adding a newsletter to your marketing strategy?


With so many channels vying for attention, it can be tough to cut through the noise. But fear not, we're here to help!


In this post, we'll explore the benefits of starting a newsletter for your small business and how you can make it work for you.


By the end of this article, you'll gain a deeper understanding of the value of building a genuine connection with your ideal client through your newsletters.


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Your Business Newsletter is a Powerful Tool


Newsletters are a great way to stay top of mind with your audience, but they are also so much more than that.


By consistently providing valuable content, refining your messaging and engaging with your audience, you can establish trust and foster a genuine connection with your ideal client. This helps you build a loyal following that's invested in your brand's success.


Here are a few reasons why newsletters are a powerful tool:


  • They help you build a community around your brand

  • They drive traffic and sales to your website

  • They provide valuable analytics and insights

  • They can help you refine and update your messaging as you gauge what resonates and what doesn’t


Email marketing has been shown to have a high return on investment (ROI) for small businesses, with some studies estimating a return of $36 for every $1 spent.


By using newsletters as a marketing channel, small business owners can build genuine relationships with their audience and grow their business. Newsletters are a valuable tool for businesses looking to connect with their audience and increase sales.


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How to Use Your Business Newsletter to Connect with Your Audience


Now that you know why newsletters are so important, let's explore how you can use them to connect with your audience on a deeper level.


Build a Community Around Your Brand


Your newsletter is a great opportunity to build a community around your brand. By sharing your story, insights, and expertise in a conversational tone, you're inviting your subscribers to join you on a journey.


Drive Traffic and Sales to Your Website


One of the biggest benefits of a newsletter is that it can drive traffic and sales to your website. By including links to your latest blog posts, products, or services, you're giving your subscribers a reason to click through and engage with your brand. Make sure to include clear calls-to-action and other conversion-focused elements to guide your subscribers through the funnel.


Analytics and Insights for Continuous Improvement


Newsletters provide valuable analytics and insights that can help you improve your communications over time. By tracking metrics like open rates, click-through rates, and conversions, you can see what's working and what's not. Use this data to inform your future newsletter strategy and continue to tweak and update your messaging so that it truly resonates with your audience.


Improve Your Messaging


Your messaging is super important to get right. You want to connect with your clients on an emotional level, showing them empathy and that you truly understand them and what they're going through right now (as it relates to your business).


You have the skillset and experience to help them get from Point A (where they are stuck right now), to Point B (where they want to be).


Consistent Communication is Key


One of the most important things you can do with your newsletter is to provide consistent communication. By showing up in your audience's inbox on a regular basis, you're building a relationship based on trust and reliability. Make sure to provide valuable content that your audience will find interesting and informative.



 


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Choosing the Right Platform for Your Newsletter


When it comes to starting a newsletter, choosing the right platform is crucial. There are many options available, each with its own set of features and benefits.


Some popular choices include MailerLite, Flodesk, Active Campaign, Mailchimp, ConvertKit and Wix Email Marketing. Consider factors like ease of use, pricing, and integrations with other tools you use.


Once you've found the right platform, you'll be able to create beautiful newsletters that engage and delight your subscribers.


Wix Email Marketing is a great place to start if you're new to list building, and the free plan is usually enough to get you started.


From there, you can upgrade to a better Email Marketing plan on Wix, or you can switch over to a more robust system like MailerLite or one of the others, depending on what functionality you need.


 

Two women sitting at a table smiling at one another, clinking their glasses of iced coffees together

How to Write a Newsletter: Guidelines


When it comes to writing a newsletter, here are some guidelines to keep in mind:

  • You can choose to include a variety of content or focus on a specific topic

  • Experiment with buttons and links to see what your audience engages with most

  • Consider including a personal update, latest free content, blog posts, upcoming events, client spotlights, and shine theory

  • Test having just one link versus multiple links in your email

  • Keep track of your statistics to see what content resonates with your audience and adjust accordingly.

Remember to keep your newsletter consistent and informative to build a loyal following.


 

How Often to Send Your Newsletter


The frequency of your newsletter should depend on your audience, your industry, and the seasons and cycles of your business. Be realistic about what's manageable for you, and experiment to find the sweet spot. Some popular options include weekly, monthly, termly, and seasonal. Whatever you choose, make sure to keep it consistent so your audience knows when to expect your updates.


 

Sold yet?


If you're considering adding a newsletter to your marketing efforts, you don't want to miss the next blog post which is all about how to get people to sign up to your newsletter in the first place.


Are you a small business owner building your brand on Wix? Join the club and sign up to my monthly newsletter for free tips and advice

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