Sometimes the website itself is still perfectly good. It’s just that the business has moved on.
Maybe you’ve refined your offer, changed the way you talk about your work, added something new, or simply reached the point where parts of the site no longer feel quite right.
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You might be looking at:
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a homepage that needs reworking
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an offer that needs adding or repositioning
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messaging that no longer sounds like you
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pages that feel cluttered or confusing
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a customer journey that could work much better
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a collection of smaller changes you’ve been meaning to tackle
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None of that necessarily means you need a new website.
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Often, a focused update is enough to make the whole site feel more like the business you’re running now. Sometimes what’s needed is an experienced outside perspective to help you see what deserves attention, make a few good decisions and then get those changes implemented.
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That’s what these sessions are for.
THE SERVICE
Website Update
Focused support for an existing website that needs thoughtful attention - without a full redesign.
Priorities
We work out what needs changing and why.
Content & Structure
We refine the messaging, journey and hierarchy where needed.
Implementation
I make the agreed changes to the website for you
How it works
01
Book a Discovery Call
Tell me a little about your website when you book, then choose a time that works for you.
02
We look at the bigger picture
On the call, we’ll talk through what’s changed, what needs attention and what you want the website to do better.
03
I recommend the right scope
I’ll outline what I think will make the most difference and whether that’s a few focused updates or a Full Website.
04
I get to work
Once we agree the direction, I make the changes, with space for discussion and refinement as we go.
KIND WORDS
“Caitlin helped me bring clarity to my website and made the updates I’d been putting off for months. The whole process felt thoughtful, collaborative and really well handled. My site feels so much more like me now.”
EMILY, LEADERSHIP COACH
WHAT IF I NEED MORE THAN AN UPDATE?
There's also the Full Website
Sometimes, once we start looking, it becomes clear that a few changes aren’t going to solve the bigger problem. If your positioning, brand, messaging and website all need rethinking together, I’ll tell you. That’s where my Brand & Web Partnership comes in.
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But I’m not going to recommend rebuilding a website that doesn’t need rebuilding. The aim is always to work out what will make the most meaningful difference - and do that.