
Sometimes the right move is to start fresh.
You might be launching a new business, moving into a different market, repositioning your work, or simply reaching the point where your current website is no longer the right foundation.
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A new website gives us the chance to build the whole thing around what you want the business to become now - from the positioning and messaging through to the structure, customer journey and design.
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That doesn’t mean starting from zero in every sense.
You may already have years of experience, a strong body of work, an audience, clients, ideas, intellectual property or a clear sense of where you want to go.
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My job is to help you make sense of all of that, decide what deserves to lead, and turn it into a website that feels coherent from the start.
We shape it together.
You bring the experience, ideas and understanding of what you want to build.
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I bring the outside perspective, strategic thinking and website expertise to help you turn that into a clear proposition, stronger messaging and a site that makes sense to the people you want to reach.
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We’ll work through the big decisions before jumping into design.
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That might mean clarifying your positioning, shaping your offers, working out what the customer needs to understand first, deciding what belongs on the site and creating the right structure around it.
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Then we turn that thinking into the website itself.
Nothing is imposed. Nothing is off-the-shelf.
We build it together.

New Website Design
THE PROJECT
For around 3 months, we work together to build a new website around the business you’re creating now.
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We start with the thinking first, then turn that into the right structure, messaging, customer journey and design.
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That might include:
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positioning and offer clarity
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messaging and content direction
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website structure and customer journey
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design and development
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integrations and functionality
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launch support
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The point isn’t simply to give you a new website. It’s to create the right foundation for what you’re building next.
WHAT THIS LOOKS LIKE
Strategy sessions
Positioning & messaging
Customer journey + structure
Website design & development
Review, feedback & iteration
Ongoing communication
A considered, custom-built result
SCOPE & COST
Every new website project is scoped around what you actually need - from the strategy and content through to the design, functionality and build.
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New website projects start from £3,500.
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After our Discovery Call, I’ll recommend the right scope and send you a clear proposal with the cost, timeline and payment options.
"Caitlin understood what I was trying to create before I could fully articulate it myself. She helped me see the business more clearly, make decisions I’d been circling for months, and turn everything I’d been building into something that finally made sense as a whole."
CLAIRE, LEADERSHIP COACH & CONSULTANT

Build the right website for where you’re going next.
Bring the vision. We’ll shape the strategy, structure and website around it.
