STRATEGIC WEBSITE REFRESH
Your website should reflect the business you’re running now.
For established founders whose business, offers or positioning have evolved and who want that evolution expressed more clearly through their website.
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This is a strategic refresh of what you already have - bringing together positioning, messaging, structure, customer journey and design so the website feels more aligned with the calibre and direction of the business.
Your business has evolved because you have.
You’ve spent years refining your thinking, deepening your work, becoming clearer about what matters and more selective about the clients and projects you take on.
The business may now be more focused, more strategic or simply more mature than it was when the current website was created.
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You may have:
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refined or repositioned your offers
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developed a clearer point of view
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changed who you most want to work with
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outgrown the way you currently describe what you do
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added depth or complexity that the website doesn’t yet communicate
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reached the point where the site feels close, but not quite representative of the business anymore
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The answer isn’t automatically to start again.
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Sometimes the strongest move is to work with what already exists, decide what deserves to stay, what needs to change and what needs to become more visible.
That’s what this partnership is for.
We shape it together.
You bring the experience, knowledge and understanding of your business.
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I bring the outside perspective, strategic thinking and website expertise to help you make sense of what has evolved, decide what deserves emphasis and turn that into something clear and visible.
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We’ll look at the website in the context of the wider business rather than treating each page in isolation.
That might mean clarifying your positioning, simplifying your offers, restructuring the customer journey, sharpening the messaging or rethinking how the site is organised and designed.
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Nothing is imposed. Nothing is taken off-the-shelf. We work it out together.
Strategic Website Refresh
SIGNATURE OFFER
For around 2-3 months, we work together to translate the evolution of your business into a clearer, stronger website.
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The work is shaped around what needs to change most. That might include:
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positioning and offer clarity
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messaging and content direction
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page structure and customer journey
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design refinement
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rebuilding key sections or pages
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integrating new or reshaped offers
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The point isn’t to squeeze you into a fixed process. It’s to work out what deserves attention and build the right scope around that.
WHAT THIS LOOKS LIKE
Strategy sessions
Positioning & Messaging
Customer journey + structure
Website design & implementation
Review, feedback & iteration
Ongoing communication
A considered, custom-built result
SCOPE & COST
Every Strategic Website Refresh is shaped around what needs to change - from positioning and messaging through to structure, design and implementation.
Strategic Website Refresh projects start from £1,500.
After our Discovery Call, I’ll recommend the right scope and send you a clear proposal with the cost, timeline and payment options.
"Caitlin understood what I was trying to create before I could fully articulate it myself. She helped me see the business more clearly, make decisions I’d been circling for months, and turn everything I’d been building into something that finally made sense as a whole."
CLAIRE, LEADERSHIP COACH & CONSULTANT
