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How to create a simple marketing funnel for your small business

How to create a simple marketing funnel for your small business

Attracting customers to your business is the single most important thing you can do to build a successful brand. In this blog post, I'll explain how to create a simple marketing funnel - without the overwhelm - so that you can build a business you're proud of. Let's dive in... What is a Marketing Funnel, and why does it matter? A Marketing Funnel is, quite simply, the journey that you take your potential customer on. It's the journey they go on from first finding out about you, to getting...

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Why ranking #1 on Google is a waste of time if you don't get THIS right first...

Why ranking #1 on Google is a waste of time if you don't get THIS right first...

Spending time and money so your website appears on Google's first page isn't necessarily going to get you good results. If you want your website to convert, you need to get THIS right first: When someone lands on your site, they take 3 seconds to decide whether they are going to stick around or click away. Yup, it's a stat: three seconds! If your website isn't speaking directly to them and appealing to them on an emotional level, they are going to click off into the abyss. Our ancestors lived...

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Are you making these 3 big mistakes on your website?

Are you making these 3 big mistakes on your website?

Over the last two years, I’ve had the pleasure of working with many amazing women who run service-based businesses or classes and are struggling with their website. They’re smart, driven, wonderful women who do so many things right. And you know what I’ve noticed? They are all making the same mistakes that are jeopardising their business. So today, I want to discuss the three most common mistakes in the hopes that discussing them will help you recognise similar mistakes on your own website....

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