A Website Makeover for sleep consultant Sarah Patel
Updated: Sep 27
Sarah Patel is a certified sleep consultant who helps families get more sleep through her gentle and supportive approach.
When I first met Sarah, I was impressed by her large Instagram following and the fact that she'd been featured in Stylist, Women's Health, The Baby Show etc. Clearly her brand awareness was on point!
But her website was letting her down. It simply didn't align with the brand she was working so hard to build, and she felt like she had got as far as she could without any help.
Sarah really wanted a website that looked professional, increased sales, gathered leads and email addresses, sold products and her online courses, and helped her to reach her business goals as well as reduced her admin time.
This is exactly the kind of project I love to sink my teeth into, so it was a match made in heaven!
So she signed up for a few Power Hour Sessions and we met on Zoom where we strategised and then I did the work independently, including creating short explainer videos teaching Sarah how to DiY the bits she wanted to know.
Working with Caitlin was one of the best business decisions I have ever made! Caitlin took the time to really understand my business, my clients and my goals. I felt that she genuinely cared about my business and working together felt like a partnership. I learnt so much during the process, not only about website design but also strategy and branding. I highly recommend Caitlin to anyone looking for support with their business, you won't regret it!
Tell us what you do, who it's for and what makes you different
I am an infant sleep consultant. I help families get more sleep without the stress. I don’t use any form of cry it out or any strategies which are non responsive.
What inspired you to start your business?
Sleep has always been really important to me, I am someone who doesn’t cope well without enough sleep and so it was something I really worried about before having children. I surprised myself by coping pretty well when my daughter was born and she was waking every couple of hours but when we hit the 4 month progression and she was waking every 45 minutes, it nearly broke me! I ended up resorting to sleep training. I found this to be a really traumatic experience, one that went against all my parenting instincts and one that I never wanted to repeat.
When I fell pregnant with my second child, I was determined not to go down the same path so I spent time researching alternative methods and I found it really interesting to understand the science of sleep as well as the psychology and philosophy behind infant sleep behaviour. I decided to retrain in infant sleep whilst I was on maternity leave with my second born - which also meant I had my very own ‘guinea pig’ to try out all the things I was learning about and I have never looked back.
What does your average week look like? What goes on behind the scenes?
I spend my time talking to my one to one clients, writing sleep plans, creating online courses and sleep guides as well as creating free content for my socials.
Where do you see yourself 3 years from now?
I was a primary teacher and senior lecturer for over 15 years and I would like to expand Teach To Sleep to cover infant behaviour. It is another area I am really passionate about and one I think most parents would agree, is really tough.
Where were you in your life/business when you decided to invest in a professionally-designed website?
I was just starting to reinvest in my business, I had been looking for someone to help me redesign my website but I had really struggled to find anyone who I felt I could trust and who I felt would be able to help me achieve what I was after.
What was it like working with me? Please share a bit about the process...
Working with Caitlin was one of the best business decisions I have ever made! Caitlin took the time to really understand my business, my clients and my goals. I felt that she genuinely cared about my business and working together felt like a partnership. I learnt so much during the process, not only about website design but also strategy and branding.
How do you feel now that your website is launched?
Super proud! I love sharing it. Not only does it look really professional, it has hugely reduced my admin time.
What is the response you're getting from your newly launched website?
My clients find it really easy to navigate and find the information they need which is especially important for sleep deprived parents.
Share a testimonial or feedback from a recent client
"Sarah was really great to work with, friendly supportive and really took the time to understand our baby and our needs. We said straight away that any form of cry it out wouldn’t work for us and Sarah never suggested it. The tweaks she did suggest helped to make bedtimes easier and smoother. She guided us through changes when we felt our baby was ready which has resulted in better naps and better nighttime sleep for all of us. I would definitely recommend Sarah if you are looking for someone who listens and puts your baby first."
Where do we find out more?
You can visit my website www.teachtosleep.co.uk and follow me on Instagram (@teachtosleep)
And if you're struggling to get your little one to sleep, download my free Sleep Guide here and take your first steps to a peaceful night's sleep.
Ready to for an expert eye and for me to wave my magic wand over your website and make it amazing? I'd love to help! Get in touch :)