top of page

Website Strategy
Practical insights on creating websites that feel clearer, work harder, and grow alongside your business. Topics include user experience, messaging, conversion, structure, and strategic website decisions.


When Your Website Was Right - and Now It Isn’t
Your business has evolved, but your online presence hasn’t caught up yet. A quiet gap that often appears as your thinking moves on.
Jan 53 min read


How to Attract Clients to Your Website
If you’re ready to attract more clients to your website - without shouting on social media or chasing trends - this guide will show you how. Learn simple, sustainable ways to increase your visibility, connect with the right people, and let your website do the quiet, consistent work for you.
Nov 6, 20255 min read


The Power of Scannability: Enhancing User Experience on Your Website
In our fast-paced world, people don't have time to leisurely read every word on a website. Instead, they prefer to scan for the essential information they need. It's a behaviour that has gained popularity, and it's vital for you as a small business owner to understand and embrace this trend too. In this article, we'll explore why people scan websites, how it impacts user experience, and why working with a professional designer who understands scannability is a game-changer fo
Nov 16, 20233 min read


5 Clear Signs It's Time to Collaborate with a Professional Website Designer
Discover how a professional website designer can help you modernise your online presence, attract clients, and elevate your brand
Nov 9, 20234 min read


Website vs. LinkedIn - Why You Need Both
Explore why having a personal website is crucial for your professional growth, even if you're active on LinkedIn.
Nov 2, 20235 min read


Shifting the Spotlight: Creating a Client-Centric Website
Discover the power of creating a client-centric website as a coach or service provider.
Oct 5, 20234 min read


Choosing the Best Text Alignment for Your Small Business Website
Learn about the best text alignment options for your small business website.
Sep 28, 20236 min read


Wix Mobile Optimisation: A Comprehensive Checklist for Mobile Website Review
This blog post provides tips and a comprehensive checklist for evaluating the mobile experience of your website using your phone.
Aug 3, 20236 min read


9 Ways to Create Authenticity and Transparency on Your Website
Build trust on your Wix website by being authentic and transparent. Share values, use real photos, be transparent about pricing, and more.
Jul 20, 20236 min read


The Power of Social Proof on Your Wix Website
Learn how to build trust with potential customers by leveraging social proof on your Wix website through testimonials, logos, and more.
Jul 13, 20233 min read


7 Ways to Build Trust on Your Small Business Website
Boost trust on your website with pro design, testimonials, security & more. Create credibility, grow your business! 7 tips to build trust.
Jul 6, 20234 min read


Creating Compelling CTA Buttons: Best Practices for Driving Action and Engagement on Your Website
Discover tips for creating effective CTA buttons on your Wix website! Convert visitors to loyal customers.
Jun 29, 20232 min read


Creating a Compelling Website Headline: Tips and Tools for Success
Discover the secrets to crafting a compelling website headline that captivates visitors and drives results.
Jun 22, 20233 min read


How to Choose the Perfect Hero Image for Your Wix Website
When creating a website on Wix, one of the most important decisions you'll make is choosing the right hero image. Your hero image is the first thing visitors see when they land on your site; it has a big impact on whether they choose to stay or leave. And we've got you covered with some practical tips to help you choose the perfect hero image that reflects your brand and captivates your audience. Let's dive in! Convey the Right Emotion: First things first, think about the em
Jun 15, 20234 min read


Optimising Your Wix Website Header: The Z-Pattern Logo Placement Method
Discover how to add a logo to your Wix header with expert placement techniques and design tips, and elevate your website's visual hierarchy.
Jun 8, 20232 min read


7 Tips for Designing a User-Friendly Navigation Menu on Your Wix Website
Create user-friendly Wix menus for seamless navigation and improved website experience. Learn essential tips and best practices now!
Jun 1, 20232 min read


Picture Perfect: How to Choose the Right Images for Your Wix Website - Part 4 of 4
Learn how to choose the right images for your Wix website to catch your audience's attention and get your message across.
May 11, 202311 min read


Beginner's Guide: How to plan a brilliant Small Business Website - even if you have no experience
Building a website can feel overwhelming when you first start out. There are so many decisions to make and plenty of technical jargon to wrap your head around. It's easy to feel like giving up before you even begin! But I'm here to remind you not to let a little bit of tech stand between you and your dream business. Designing a website does not have to be complicated. All you need is someone to explain things to you in layman's terms, and provide some step-by-step guidance t
Mar 24, 20239 min read


Beginners Guide: How to plan a brilliant small business website - even if you have no experience
Building a website can be daunting. There are so many decisions to make! Follow this simple plan.
Aug 1, 20229 min read


How to create a simple marketing funnel for your small business
Attracting customers to your business is the single most important thing you can do to build a successful brand. In this blog post, I'll explain how to create a simple marketing funnel - without the overwhelm - so that you can build a business you're proud of. Let's dive in... What is a Marketing Funnel, and why does it matter? A Marketing Funnel is, quite simply, the journey that you take your potential customer on. It's the journey they go on from first finding out about yo
Apr 1, 20226 min read
Thoughts on website strategy, positioning, visibility and building a business that reflects who you've become.
bottom of page
