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Why you need to define your ideal client
Think about a time when you felt deeply seen, heard and valued as a customer. A time when a business went above and beyond for you. How did that make you feel? Was it something that was said, or done for you? What lasting impression did this have on you? When we feel heard and understood, our trust and loyalty grows. We begin to feel connected with that business or brand. And we remain loyal to them even if they change and evolve over time with market shifts. "People will do
Jul 1, 20213 min read


How to write an About Us page
Did you know that the About Us page is the second-most popular page on most websites? Here are 6 ways to write your About page
Jun 1, 20217 min read


How to make better decisions in your business
As a small business owner, we are faced with thousands of decisions in our business, most of which we have to make alone. From brand fonts and colours to marketing strategies, the list is endless. It's easy to waste all your time and energy feeling frazzled, overwhelmed and spinning around in indecision. You lose mental energy and momentum when you worry about making the 'wrong decision'. And it can really hold you back from making progress in your business. Your ability to m
May 1, 20216 min read


How to overcome imposter syndrome and grow your business
If you sometimes feel like a fraud no matter how much you've done or accomplished in your life, you're not alone. According to the International Journal Of Behavioural Science, 70% of us suffer from imposter syndrome - the feeling of being a total fake or fraud - at some stage in our lives. And plenty of famous people admit to feeling like an imposter too, so you're in good company. Imposter syndrome is a term used to describe a psychological pattern in which you doubt your o
Apr 1, 20216 min read


How to find 'the right' website designer to work with for your small business website
I meet so many brilliant women who run their own businesses, are skilled and talented, and get so many things right. But when I speak to them about their websites, I notice a clear lack of confidence in their technical skills. They feel embarrassed about their websites, and believe that they aren't 'technical enough' which is holding them back from building a website that converts. These small business owners worry that their websites look unprofessional, and that it reflects
Mar 1, 20216 min read


Let's bust 4 myths about building a website
I see so many small business owners making false assumptions about what it really takes to create a professional website that converts.
Oct 26, 20204 min read


How to show up on Google even if you don't have a website
Did you know you can show up on Google even if you don't have a website? Yip, for free. Here's how.
Oct 8, 20202 min read


The Ultimate Guide to creating a high converting homepage
Every day you don't fix your website, it's costing you money. But it's easier to fix than you think!
Sep 9, 20205 min read


Language School & Courses | Case Study
"I was at a point where I was becoming overwhelmed. I needed to decide whether to go big or let the business go..." Chloe
May 12, 20203 min read


Never sit and stare at a blank page again!
Are you giving off the right impression, and making your ideal client feel like they're in the right place?
Mar 12, 20203 min read


5 ways to get your message across
Understanding how to get your message across will help you attract the right-fit clients to your business
Mar 2, 20205 min read


Why ranking #1 on Google is a waste of time if you don't get THIS right first...
Spending time and money so your website appears on Google's first page isn't necessarily going to get you good results. If you want your website to convert, you need to get THIS right first: When someone lands on your site, they take 3 seconds to decide whether they are going to stick around or click away. Yup, it's a stat: three seconds! If your website isn't speaking directly to them and appealing to them on an emotional level, they are going to click off into the abyss. Ou
Feb 25, 20204 min read


What I wish I knew about mindset before I launched
One of the things I wish I'd known before starting a business is just how important your MINDSET is, especially when you're juggling motherhood and entrepreneurship. It took me 2 years to realise that mindset is the number one priority when starting a business. Its the make-it or break-it There are books, podcasts, blogs, vlogs, masterclasses, courses, memberships, group coaching programmes and even 1:1 support out there. The secret is to try things out, figure out what works
Feb 13, 20202 min read


A beautiful life coaching website for Clare Marriott
Coaching website for Leadership and Mindset Coach Clare Marriott
Jan 27, 20203 min read


Are you making these 3 big mistakes on your website?
Over the last two years, I’ve had the pleasure of working with many amazing women who run service-based businesses or classes and are struggling with their website. They’re smart, driven, wonderful women who do so many things right. And you know what I’ve noticed? They are all making the same mistakes that are jeopardising their business. So today, I want to discuss the three most common mistakes in the hopes that discussing them will help you recognise similar mistakes on yo
Jan 16, 20204 min read


Glossary
What's a domain, anyway? Here's a simple glossary breaking down website jargon into layman's terms.
Dec 7, 20192 min read


Children's Author | Case Study
Caitlin was an absolute pleasure to work with. I spoke with at least three other designers but I knew Caitlin was the right fit for me.
Nov 9, 20192 min read


Virtual Assistant Website | Case Study
Working with Caitlin has brought a whole new level of confidence to me in terms of my business. I feel so proud sharing my website.
Mar 6, 20193 min read
Thoughts on website strategy, positioning, visibility and building a business that reflects who you've become.
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